QUALITATIVE:

The qualitative research facilities offered by us is delivered using skills of experienced industry professionals who help us in successfully gathering in-depth understanding of human behavior as well as the specific reasons that govern human behavior.

We help our clients arrive at a definite pattern of decision making of the focus group. Some of the methods used by us to arrive at effective end results include participation in the setting, direct observation, conducting in depth interviews and analysis of documents and materials. The services offered under this category include:

1. Focus Groups. We offer clients focus group discussions research facilities. This includes getting qualitative research output from a group of people regarding their thoughts towards a product/service/concept/advertisement/idea and other critical aspects. Applying the Pyramid Technique, Graphic Image, and Collage (optional). We provide Flash Reports in 24 hours.

2. In-depth interviews. The one to one interview based research facilities offered by us are applied to gain insight of the respondents. Our unique & individual approach also helps us to understand the thinking patterns of the target group.

3. Product Placement. Package, labeling and symbol assessment, and their relation with the concept/product positioning. We offer our clients product placements which is a great method of research . This services help in the process of getting the best data which ultimately help in the utilizing the analysis collected.

4. Commercials Pre-Test.

5. Concept-Use Combination